Tyrolean Pure

Tyrolean Pure: Soap by Walde

Tyrolean Pure soap by Walde - that's the scent of the Alps captured in handcrafted soaps from Austria's oldest soap manufactory. 1777 is the founding year of the Walde soap boiler, which is still based in Innsbruck today. Therese Fiegl also lives and works there; she is dedicated to good Tyrolean products and, in addition to Tiroler Edlen, chocolate made from grey cattle milk, she also had the idea for Tiroler Reine soap. Together with the internationally renowned artist Martin Walde and designer Lisa Walde, who not only contributed the centuries-old knowledge of the soap makers but also the particularly elegant shape of the soaps, the wonderful colors, the minimalist logo, and the appealing packaging, she brought her idea to life.

Tyrolean Pure — and the scent of the Alps

Agricultural economist Fiegl is passionate about small-scale or regional circular economies with their valuable symbioses. In the past, on Innstraße, where Walde Seifen's headquarters were located, there were five other soap makers, all of whom needed the waste from bakers (ash) and butchers (beef tallow) as raw materials to produce their soaps. Each of these soaps, with its alpine scent, tells its own story: the stone pine soap brings harmony, the alpine spikenard brings calm, the soap with mountain hay provides warmth, the cowslip stands for awakening, glacier milk for tradition, birch for a new beginning, the soap with mountain mint for freshness, the alpine rose for love, and the elderflower soap for security.